Absolute Media
Leading Magazines
Absolute Media are magazine publishers par excellence...
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THE BUSINESSWOMAN MAGAZINE
The Businesswoman’s Magazine leads the way in inspiring, motivating and informing the successful business women of South Africa. We are the magazine in South Africa that focuses on everyday women who are achieving exceptional success. As the only official mouthpiece for South African business women and entrepreneurs, The Businesswoman Magazine has taken giant leaps in providing the right information at the right time to empower women to be gladiators in the ever changing business world of today. The Businesswoman magazine has a minimum circulation of 25 000 copies and thus a reach to over 75 000 (@ 3 readers per copy) professional decision makers across South Africa. Showcasing your products or services will not only add value to thousands of business women across SA, but also increase your company’s network and brand equity in the business arena of South Africa - whilst at the same time, being a brilliant Corporate Social Investment. The Businesswoman is designed to empower and assist women in business. It serves as a voice for business women in SA by addressing issues that are pivotal to the lives of women in business. As well-known business guru Tom Peters so eloquently puts it... “If women are not your major focus as a company - you are going out of business and just don’t recognise it!” This is your opportunity to truly connect with women and deliver your message through a credible network that powerfully reaches out to South African business women. The Business Woman magazine and it’s website, Inspiringwomen, provides business, financial and personal education, inspiration and motivation for women across South Africa and facilitates opportunities for them to network, learn and be inspired by role models, mentorship and by each other. Inspiringwomen provides you with a site that is rich in useful content in the form of articles, reviews, recommendations, event listings, job opportunities and more. We will also introduce you to some amazing women every month - who inspire others and make a difference locally, nationally and internationally. The Businesswoman and Inspiringwomen recognise new market opportunities; we believe in the power of collective networking, providing essential education and leadership, which means that the interactive experience results in business growth for your business.
The magazine and website are built around the concept of the power of women, recognising their influence as a force to be reckoned within the marketplace, as primary decision makers, as major role players in business, as mentors and entrepreneurs, as mothers, wives, partners and friends, as consumers and trend-setters, as the glue that holds together family units, communities and organisations.
“The challenge this year for advertisers is to really connect with their consumers on credible platforms and learn how to become part of their personal space with an authentic voice, not client or brand speak”, predicts Nazeer Suliman, Universal McCann South Africa GM in his broad predictions for 2008.
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ABSOLUTE BEAUTY & SPA S.A.
“YES, it does go to all Southern Africa’s Spas and Hydros. YES, it does go to all Southern Africa’s beauty clinics”…
…Absolute Beauty & Spa S.A. is a publication that gets your message to over 4600 Spas and Hydros and to over 9200 Beauty Clinics, and we can prove it!*
Now, that’s something worth boasting about! There is no other publication in S.A. with a dual circulation like this. If beauty clinics, spas or hydros buy your products/services, this is the magazine these therapists read, this is the magazine you should be advertising in! Absolute Beauty & Spa S.A. is positioned as a niche publication for a very special audience … Southern Africa’s beauty clinic, spa or hydro therapist … connecting an entire industry. From social news to scientific reviews, from ayurveda and reiki to laser therapy and electrolysis, from rasul chambers and vichy showers to decadent body wraps - if it’s happening in a spa or beauty clinic, we feature it! Absolute Beauty & Spa S.A. is a publication that is informative, professional and entertaining all at once! Essential reading for the South African beauty & spa therapist.
VITAL STATISTICS
Distribution Absolute Beauty & Spa S.A. is distributed to all the relevant spas, hydros, wellness clinics
and beauty salons in Southern Africa, incorporating South Africa and the neighbouring states.
Absolute Beauty & Spa S.A. is read by therapists and students in beauty salons, spas, hydros,
private clinics, colleges, technikons and training institutions. In fact, any place where therapists
work or learn. Absolute Beauty & Spa S.A. is S.A.’s leading spa magazine, with the highest
circulation into S.A.’s spas and hydros.
Copies Printed : 12 500
Circulation : 11 400
Readership : 22800 (plus) therapists @ 2+ readers per copy
Frequency : Bimonthly
Cover Price : R26.50
Target Profile : Practicing therapists in beauty salons, spas and hydros
Demographics : 44% practicing therapists ~ 46% business owners / managers (salon/spa) ~ 8% students
~ 2% consumers
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ABSOLUTE NAILS
Here’s an interesting comment … "With S.A.’s fast growing Nail Industry, the competition for the loyalty of the nail tech to your brand is fierce”. Absolute Nails is a publication that gives you the edge. As the pie gets bigger, so the eaters increase their appetite. Does your brand have what it takes to stay the course? To gobble up market share? To claim your portion of an industry that is growing beyond all expectations? Absolute Nails Magazine talks to your buyer, talks to the entire nail industry.
Perhaps you should be talking to us.
Absolute Nails Magazine is Southern Africa’s very first trade magazine dedicated entirely to the interests of Nail Technicians. This publication is sent to practising Nail Technicians across South Africa and our neighbouring countries... connecting an entire industry! From social news and hot International trends to scientific reviews, from new nail techniques and pedicures to colour enamels and how celebrities dress their nails, from natural nails to nail art, from silk, to fibre, to gel, to acrylic nail applications, Absolute Nails Magazine has it all! If a nail tech does it, Absolute Nails Magazine features it. If you are part of our nail industry, Absolute Nails Magazine is the most targeted magazine that you will ever encounter in your marketing mix! With the foundation distribution penetrating over 91% of the professional nail industry, the advertiser is guaranteed results, with a direct line to South Africa’s top Nail Technicians. Absolute Nails Magazine is a publication that is informative, professional and entertaining all at once.
VITAL STATISTICS
Distribution Absolute Nails Magazine is distributed to Nail Salons, Beauty Salons, Spa’s, Hydro’s, Private
Clinics, Colleges, Technikons, and Training Institutions. In fact, any place where Nail Technicians work or learn. Absolute Nails Magazine has a dedicated subscriber base of Nail Techs.
Copies Printed : 7 500
Circulation : 6 970
Readership : 18336 Nail Professionals @ 3+ readers per copy
Frequency : Bi-Monthly
Cover Price : R26.50
Target Profile : Nail Techs, Trainers, Lecturers, Salon Owners (with nails on premises) and Students
Demographics 44% self employed nail techs ~ 13% salon managers ~ 33% salon workers ~ 8% students
~ 2% consumers
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THE DIPLOMAT S.A.
The Diplomat S.A. is positioned as a niche publication for a very special audience … Southern Africa’s diplomatic community.
South Africa has a large foreign diplomatic community with over 270 points of representation (including Embassies, Consulates, International Organisations and so on). At any one time, around one third of the diplomatic community has recently arrived and needs up-to-date information on where to live, shop, eat, relax, buy cars and educate their kids. Foreign diplomats in South Africa also face a number of challenging aspects related to their work - in terms of getting official information to the South African media, lack of access and understanding by South African officials and a plethora of other challenges.
The diplomatic community in South Africa is a powerful economic force as well as politically influential. Official spending by foreign government (including Embassies and International Organisations, but excluding private sector direct investment) in South Africa was approximately R7bn in fiscal 2003 (more recent figures will be available shortly). Ambassadors and their senior colleagues are often crucial in influencing these key spending decisions by their national governments and companies. These same key decision makers are the readers of The Diplomat S.A. Magazine.
EDITORIAL PROFILE
The establishment of The Diplomat (South Africa) Magazine, was borne out of a need to provide the South African diplomatic community with informed news and articles to help make their work more effective and make living in South Africa more enjoyable.
As such, The Diplomat (SA) will publish three categories of Editorial Content:
1. Political and Foreign Affairs Issues … including news, insights into issues of foreign affairs and opinions by Foreign Diplomats.
2. Basic industry events information … including arrival interviews, diplomatic calendar and information on all recent arrivals and departures.
3. Life style and leisure … including culture, travel and shopping.
The Diplomat (SA) is written for the diplomatic community in South Africa and contains news and information about South Africa’s foreign affairs, with wide ranging feature stories, culture and leisure articles. The Diplomat (SA) offers viewpoints on South Africa’s foreign affairs, stories relating to the diplomats in South Africa and political figures combined with columns about wine, food, travel and sport.
READERSHIP PROFILE
The primary readership of The Diplomat S.A. Magazine is the foreign diplomatic community resident in South Africa. This community consists of ambassadors, high commissioners, senior envoys, middle ranking diplomats, specialist (i.e.. education, military) attachés and other diplomats, as well as their families.
CIRCULATION
With over 270 points of representation, The Diplomat S.A. Magazine has a primary and a secondary readership market of just under 9 000 readers. The primary readership consists of senior staff and their spouses only and the secondary readership consists of South African representation abroad and a small number of local polity.
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CORPORATE CONSTELLATIONS C-MAGAZINE
Dear Friend,
Corporate Constellations is The New Global Web™. The Corporate Constellations family is growing in leaps and bounds. Every day new Partners embrace our way of life. Every day new Members log into our convenient gated community with the knowledge that our experience is a uniquely safe one! The Corporate Constellation Member is embracing the experience of online shopping and we’re reaching out to that Member with a strategic advertising campaign that will take your products or services into the minds of our visitor. We are proud to announce the launch of our exclusive magazine, C-Magazine.The first issue of the long anticipated C-Magazine will grace the shelves of retailers and fill the mail boxes of our Members at the end of May 2009.
Imagine a magazine that celebrates the good life. Imagine a magazine that epitomizes the lifestyles of the fabulously wealthy, read by a growing market of affluent true achievers. Imagine a magazine that reaches the most sought after, discerning and well-heeled individuals of LSM 8 and up. C-Magazine is the perfect marketing opportunity for your brand - a magazine that will showcase your product or service to the largest growing, most discerning family in the world. We invite you to be part of this exciting new publication. If there are articles you feel should be published, launches or events you require attended or advertising you require placed, please don’t hesitate to give us a call.C-Magazine - the official magazine for the Corporate Constellations’ member. Welcome to The New Global Web™ in print – we pinpoint quality and exclusivity. We look forward to being of service to you!
Edith Venter
Chief Marketing Executive
Corporate Constellations
EDITORIAL PROFILE
C-Magazine leads the way in inspiring, entertaining and informing the wealthy elite of South Africa. We are the magazine in South Africa that focuses on exceptional people doing extraordinary things, on leading products, services and destinations. C-Magazine celebrates the good life, with a minimum circulation of 30 000 copies and thus a reach to over 90 000 (@ 3 readers per copy) professional decision makers across South Africa. Show casing your products or services will not only add incredible value to your marketing efforts, but also increase your company’s network and brand equity in the minds of South Africa’s fraternity of wealthy individuals and families. C-Magazine is dedicated entirely to the interests of living the good life. Our readers purchase quality vehicles, products and services without compromise. This publication is sent to the Corporate Constellations’ Members, circulated to the wealthy and made available through retailers to those that aspire to the good life! From society news and hot International trends to the latest entertainment, from home decor to the best places to eat, from fashion to air travel, if the affluent are doing it, C-Magazine has it all! C-Magazine is the most targeted magazine that you will ever encounter in your marketing mix! With the foundation distribution penetrating over 91% of an LSM over 8, the advertiser is guaranteed results, with a direct line to South Africa’s leading individuals. C-Magazine is a publication that is informative, professional and entertaining all at once.
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HEELS & WHEELS MAGAZINE
Globear Media cc is an all new media and publishing company with it’s first title being HEELS & WHEELS WOMEN’S CAR MAGAZINE. Vusani (Vusi) Ravele and Lukasz Gorbaszewicz, the directors of Globear Media cc, are two young business savvy, creative minds with a zest for life and an uncanny ability to be innovative at all times. Vusi Ravele, also the founding editor of Heels & Wheels, has a hardworking attitude and an affinity to always strive for better. Adaptablitity and a passion fueled attitude towards Heels & Wheels is only a small part of his formula for success. Having studied and completed Industrial Engineering at the University Of Johannesburg , working as a retail consultant for Kelvinator and as a product specialist for AEG has enhanced his ability to adapt and successfully deal with any challenging situation. Lukasz Grobaszewicz’s passion for motor vehicles has meant that Heels & Wheels’ magazine has undergone a smooth development curve. Studying Business Management at UNISA, Lukasz’s business angles have been and will continue to be invaluable to Globear Media’s growth and survival. The Heels & Wheels team is made up of women who are top achievers in their fields. Clare Vale (writer) is the first lady of S.A. racing, Hailey Philander (writer) and Peta Lee (writer) are top female journalists in S.A. and are all passionately committed to making Heels & Wheels a sustainable and advancing success.
Media is …
Irrespective of whether you're giving someone your business card or perhaps a quote on a letterhead, you are branding your company with media. The more obvious examples of advanced brochures or advertisements are correctly percieved as media for your brand - but don't be fooled - everything you present about your company carries an inherent media value! At Absolute Media, we recognise that no matter what form media takes, it is a vehicle that carries your brand message, even with something as simple as a logo or brand identity.